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The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)
This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ...
Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)
Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ...
Artificial intelligence: AI in fashion and beauty e-commerce : Zara, Sephora
(2022)
Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ...


